About the Author

Eric Ruth launched Fitness Marketing Systems in 1998, quickly establishing himself as one of the leading marketing experts in the fitness industry. In 2003, Eric created Icing the Cake - the most successful client generating direct mail promotion in the history of the fitness industry. Over the years, Icing has produced thousands of new clients and millions of dollars in sales for the fitness business owners using it.

In 2006, Eric Ruth founded NPE and grew it into the dominant fitness business development company in the industry. He went on to win GKIC Marketer of the Year, and made the Inc 500 list of fastest growing privately owned companies in America two years in a row. Then Eric sold NPE to take long naps, and focus exclusively on word of mouth referral marketing.

Today, Eric Ruth is Chief Wommologist™ at LocalByReferral® and creator of CLIENT DUPLICATOR™ - the ultimate referral system for Fitness Professionals.

What Industry Leaders Are Saying

"Eric Ruth is the best marketer the fitness industry has ever seen. And he's created the most complete referral resource I've ever seen." - Pat Rigsby, Fitness Business Coach and Owner of PatRigsby.com

"I built my business from referrals and learned 90% of it from Eric Ruth! This is the missing link to so many fitness businesses!" - Fred Zoller, Owner LEAN Performance Academy

"Eric Ruth helped me generate $250,000 per MONTH with his marketing system. The results were amazing. I literally built my business on the backbone of that one marketing system. If you want more clients, Eric's your man!" - Forrest Walden, CEO of Iron Tribe Fitness

"What Eric has created with his referral system is RIDICULOUSLY AWESOME." - Alicia Streger, Fitness Business Expert and Owner of FitProEssentials.com

"I've got some great stories I could share with you about Eric Ruth. His marketing helped me build 3 highly successful fitness studios in 3 different cities in a 4-year period, and net profit close to a million dollars during that time frame." - Clint Howard, Founder Tulsa Fitness Systems

"Eric has been a marketing mentor of mine since 2006. He is constantly striving to help fit pros improve their business so they can truly ENJOY life." - John Heringer, Owner Method3 Fitness

"I've known Eric for 15 years. He's produced so many great fitness marketing strategies and tools, and his referral programs may just be the best of them all." - Brian Grasso, Eliminate Your Limits

"Eric Ruth's referral system is incredible. It will make a huge impact on my business and lots of other fitness businesses. It's a winner and I highly recommend it." - Randy Hartz, Owner Complete Fitness

"Eric Ruth is one of the smartest, most passionate and experienced fitness business professionals you'll ever meet." - Greg Justice, CEO National Corporate Fitness Institute and Owner, AYC Health and Fitness