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About the Author Eric Ruth

As chief wommologist here at Local By Referral, I'm motivated by getting as much control and autonomy for businesses as I can. The scariest thing I see with local businesses is the reliance on just one way to get customers. And these days it's usually online advertising. So much can go wrong suddenly, or slowly (like the frog in the warming water) when you're dependent on just one source. The solution of course, is wommology - scientific word of mouth marketing. Local By Referral shows you the way...